On October 5, Hudson’s Bay Company officially launched the highly anticipated, limited-edition Barbie
and her pet poodle, Hudson, dressed head-to-toe in the famous Canadian HBC stripes. Our client Barbie is dressed for success as she wears the traditional stripes with a stylish, modern take, pairing her outfit with bold accessories.
Barbie and Hudson’s Bay Company, each icons in their own right, worked together to create a memorable and collectible doll, paired with a great personal mantra: “be an on the go free thinker; be kind, be brave; strive to be better; and always seek adventure”.
Barbie is packaged in a sleek, collectible black and gold box to complement her colourful wardrobe.