GCI Blog

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5 Creative Ways to Think Outside the Public Engagement Box

Blog, Public Engagement, Uncategorized | April 19, 2017

By: Nuala McKee, Consultant, Public Engagement Team When it comes to public engagement, Town Halls just don’t cut it. Whether it’s a lack of public turnout (likely due to a lack of public awareness about the event in the first … Read More

Hot Topics: Canadian Healthcare in 2017 – Part Two

Blog, Healthcare | April 6, 2017

By: Jordan Benadiba, Account Supervisor, Health & Wellness Team Part Two In the second part of our two-part series, GCI’s Health and Wellness Practice turns to the opioid crisis and the legalization of marijuana, two topics sure to dominate the … Read More

Not just a check-box exercise: What is meaningful Indigenous engagement?

Blog, Public Engagement | April 4, 2017

By: Nuala McKee, Consultant, Public Engagement Team GCI’s Public Engagement team is celebrating its one year anniversary! As the PE team continues to engage with communities across the province and the country, it’s important for us carefully consider how to … Read More

Hot Topics: Canadian Healthcare in 2017 – Part One

Blog, Healthcare | March 30, 2017

By: Jordan Benadiba, Account Supervisor, Health & Wellness Team Part One Since the election of Justin Trudeau’s Liberals in 2015, Canadians have witnessed a significant shift in the way the federal government has approached and engaged in healthcare at a … Read More

Public Engagement is the essential requirement for companies seeking Social License to Operate

Blog, Public Engagement | February 17, 2017

By: Alex Liatsis, Consultant, Public Engagement Team Canadian companies involved with natural resource extraction and infrastructure development have long understood the importance of obtaining social license to operate (SLO). In the twenty-first century, these companies are under immense pressure to … Read More

Patient Opinion Leaders – An Untapped Resource

Blog, Digital, Healthcare | October 1, 2015

By Salima Valji, Acting Senior Vice President Digital Three weeks into my new role as acting Senior Vice President of Digital at GCI Group, I had the great fortune of attending Ogilvy CommonHealth’s inaugural 2015 Worldwide Marketing Summit (#0CHWWsummit). The … Read More

The Age of Person-Centric Healthcare

Blog, Digital, Healthcare | September 30, 2015

By Marion MacKenzie, President I just returned from Ogilvy CommonHealth’s fabulous 2015 Worldwide Marketing Summit titled “The Age of Person-centric Healthcare” that took place in New York. Ogilvy CommonHealth is a sister company to GCI that specializes exclusively in healthcare … Read More

Back to School with Micro-Moments

Blog, Consumer | September 8, 2015

By Cory Profiti, Consumer It’s official, the dog days of summer are a thing of the past and back to school is upon us. This is a time of the year where real life kicks into high gear and consumer … Read More

Demystifying the political meme

Blog, Digital, Public Affairs, Social Media | August 27, 2015

By Denise Brunsdon JD, MBA; GCI Counsellor, Digital Public Affairs Unscripted campaign moments are rare but impactful, as seen last week in the forms of the Duffy trial and the angry Harper supporter who lashed out at reporters. Though both … Read More

The Race for Digital Supremacy in #elxn42: A Digital Media Analysis

Blog, Digital | August 21, 2015

By Dr. Jaigris Hodson (M.A., PhD.) On Wednesday, August 19, 2015, The Globe and Mail released an analysis of the current state of electioneering (#elxn42) in Canada. The article, written by Chris Hannay and titled Parties must turn to web … Read More

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