GCI Blog

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The Race for Digital Supremacy in #elxn42: A Digital Media Analysis

Blog, Digital | August 21, 2015

By Dr. Jaigris Hodson (M.A., PhD.) On Wednesday, August 19, 2015, The Globe and Mail released an analysis of the current state of electioneering (#elxn42) in Canada. The article, written by Chris Hannay and titled Parties must turn to web … Read More

Summer Sounds in the Sky

Blog | August 13, 2015

Here at 46 Spadina, we’re lucky to have nice window views of our city, but when summer time comes, we race up to our building’s rooftop, give a friendly wave to the CN Tower and start counting down the days … Read More

Five Lessons to Learn from Kim Kardashian: Healthcare and Social Media

Blog, Healthcare | August 13, 2015

By Kristen King, Director Healthcare Communications The controversies never seem to stop for the infamous Kardashian clan; this time it’s ripping through the global pharmaceutical industry. Kim Kardashian-West’s latest promotional stunt happened just three weeks ago when she announced to … Read More

Hosting for the holidays at the LG Social Club

Blog, Consumer | July 20, 2015

By Lisa Yerilin, Consumer The importance of the product showcase to PR has been discussed on the blog before – but what we didn’t talk about, is all of the preparation and collaboration that goes into planning one of these … Read More

Healthcare Innovation Bytes 2.0: Notes from the Hacking Health Design Challenge 2015

Blog, Digital, Healthcare | June 22, 2015

By Anya Kravets, Group Manager, Digital Health 2014 and 2015 have been huge years for digital health. According to Rock Health, a start-up seed fund, 2014 proved to be a record year of funding in the U.S. with over $4 … Read More

Good buy or Goodbye: GCI tries on online shopping to see if it fits

Blog, Consumer | June 1, 2015

By Dan Labelle, Consumer A recent Ipsos Reid survey found 82 per cent of Canadians made online purchases in 2014, spending on average, $954 per person. That means, Canadians spent over C$27 billion virtual dollars last year. Here’s our take … Read More

Harnessing the patient voice – The key prescription to healthcare communications

Blog, Healthcare | May 6, 2015

By Lisa Cancian, Senior Consultant, Healthcare In healthcare communications, people’s stories become a focal point, the heart of everything we do, and make a difference in the programs we execute. Focusing on the experiences of real people and being committed … Read More

Spring is in the air: the role of the product showcase in consumer PR

Blog, Consumer | April 23, 2015

By Lisa Perruzza, Senior Consultant, Consumer February in Toronto?  Record-breaking, bone-chilling cold. The weather outside may have been frightful, but the inaugural spring/summer showcase for Lowe’s Canada was delightful! Despite the wind and snow, long-lead shelter magazines were already well … Read More

Going Beyond the ABC’s of Healthcare Communications to Define the Value Story

Blog, Healthcare | February 24, 2015

By Jacqueline Zonneville, Director, Healthcare Communications As communicators, ergo, storytellers in the overall marketing mix, we are often asked about the most opportune time to begin engaging in conversations with external audiences to meet strategic imperatives. Enter the intricate healthcare … Read More

The Academy Awards: Did Canadian Twitter users predict any Oscar winners?

Blog, Digital, Social Media | February 24, 2015

By Will Perkins, Account Coordinator, Digital Image source: businessinsider.com Canadians are a movie-loving people. Whether it’s in the comfort of our living rooms or at the cinema, Canadians are some of the most prolific consumers of film in the world. … Read More

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