GCI Blog

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What Social Trends to Expect in 2015 – Image-based Content

Blog, Digital, Social Media | January 19, 2015

By the GCI Digital Team Where will social media expand in 2015? Over the course of this week GCI’s Digital Team will explore the future of social. In part one of this three part series, we’ll look at the increasing … Read More

Health Tech at CES 2015: Fitness and Beyond

Blog, Digital, Healthcare | January 14, 2015

By Amanda Federchuk, Consultant Photo Credit: Mashable.com While the Consumer Electronics Show in Las Vegas last week was dominated by mobile communications, home electronics and entertainment innovations, great strides were made in the area of health technology. Here is a … Read More

With love, from Vegas

Blog, Consumer | January 12, 2015

By the GCI Group CES Team   The Consumer Electronics Show (CES) has come and gone, and this may be the one time of the year where the age-old adage “what happens in Vegas, stays in Vegas” doesn’t ring true. … Read More

GCI Group’s Tips on Hiring the Best in (and out of) the Business

Blog | December 8, 2014

By Amanda Federchuk, Consultant Greater Toronto’s Top 100 Employers for 2015 has been announced, and GCI Group (GCI) has been named among the select group of recipients. Sharon Fernandes, Director of Talent Planning at GCI shared some of GCI’s tips … Read More

How is Generation Y Affecting Consumer Trends?

Blog, Consumer | August 27, 2014

By Madeleine Stoesser & Morgan Craig, Account Coordinators Generation Y – heard of us? As two 90s children, we’ve grown up in an environment much different than the generations before us. Also referred to as Millennials, we’re often labelled as … Read More

Bucket Half Full: Raising ALS Awareness One #IceBucketChallenge Video at a Time

Blog, Healthcare, Social Media | August 21, 2014

Taking the world by an icy storm, the ALS Ice Bucket Challenge has quickly gone from a fundraising campaign to a viral Internet sensation, raising $30.5 million so far for the ALS Association to research amyotrophic lateral sclerosis or Motor Neuron Disease (MND), … Read More

Wellness in the Workplace, Making Employee Health a Priority

Blog | August 6, 2014

By Lisa Cancian, Senior Consultant I’ve always been a health fanatic. Whether it’s fitting in a fitness class, prepping a nutritious lunch, or getting enough Z’s, like many, I do my best to maintain a healthy lifestyle in the midst … Read More

Checking the Facts: The Rise of “Aggressive Correction” in Public Relations

Blog, Public Affairs | July 29, 2014

By Shane Fallowfield, Senior Consultant One of the oldest maxims of the public relations industry is “Never Pick a Fight with Someone Who Buys Ink by the Barrel.” As the ink, paper and readership of “traditional media” is replaced with … Read More

“What your chores say about your sex life”: Brand identity and maintaining the mystery

Blog, Consumer | July 9, 2014

By Laura Maize, Account Coordinator Digital and Research When we walked into our monthly Friday afternoon GCI Salon, to a presentation entitled “What your chores say about your sex life”, we were confused and a bit worried. But when we … Read More

Big Spending and Big Restraint in Throne Speech

Blog, Public Affairs | July 3, 2014

By Atul Sharma, SVP Public Affairs. The Kathleen Wynne government officially started at Queen’s Park today with the reading of the Speech from the Throne. Lieutenant Governor David Onley read the government’s throne speech outlining the principles it will follow … Read More

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