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Public Engagement is the essential requirement for companies seeking Social License to Operate

Blog, Public Engagement | February 17, 2017

By: Alex Liatsis, Consultant, Public Engagement Team Canadian companies involved with natural resource extraction and infrastructure development have long understood the importance of obtaining social license to operate (SLO). In the twenty-first century, these companies are under immense pressure to … Read More

Patient Opinion Leaders – An Untapped Resource

Blog, Digital, Healthcare | October 1, 2015

By Salima Valji, Acting Senior Vice President Digital Three weeks into my new role as acting Senior Vice President of Digital at GCI Group, I had the great fortune of attending Ogilvy CommonHealth’s inaugural 2015 Worldwide Marketing Summit (#0CHWWsummit). The … Read More

The Age of Person-Centric Healthcare

Blog, Digital, Healthcare | September 30, 2015

By Marion MacKenzie, President I just returned from Ogilvy CommonHealth’s fabulous 2015 Worldwide Marketing Summit titled “The Age of Person-centric Healthcare” that took place in New York. Ogilvy CommonHealth is a sister company to GCI that specializes exclusively in healthcare … Read More

Back to School with Micro-Moments

Blog, Consumer | September 8, 2015

By Cory Profiti, Consumer It’s official, the dog days of summer are a thing of the past and back to school is upon us. This is a time of the year where real life kicks into high gear and consumer … Read More

Demystifying the political meme

Blog, Digital, Public Affairs, Social Media | August 27, 2015

By Denise Brunsdon JD, MBA; GCI Counsellor, Digital Public Affairs Unscripted campaign moments are rare but impactful, as seen last week in the forms of the Duffy trial and the angry Harper supporter who lashed out at reporters. Though both … Read More

The Race for Digital Supremacy in #elxn42: A Digital Media Analysis

Blog, Digital | August 21, 2015

By Dr. Jaigris Hodson (M.A., PhD.) On Wednesday, August 19, 2015, The Globe and Mail released an analysis of the current state of electioneering (#elxn42) in Canada. The article, written by Chris Hannay and titled Parties must turn to web … Read More

Summer Sounds in the Sky

Blog | August 13, 2015

Here at 46 Spadina, we’re lucky to have nice window views of our city, but when summer time comes, we race up to our building’s rooftop, give a friendly wave to the CN Tower and start counting down the days … Read More

Five Lessons to Learn from Kim Kardashian: Healthcare and Social Media

Blog, Healthcare | August 13, 2015

By Kristen King, Director Healthcare Communications The controversies never seem to stop for the infamous Kardashian clan; this time it’s ripping through the global pharmaceutical industry. Kim Kardashian-West’s latest promotional stunt happened just three weeks ago when she announced to … Read More

Hosting for the holidays at the LG Social Club

Blog, Consumer | July 20, 2015

By Lisa Yerilin, Consumer The importance of the product showcase to PR has been discussed on the blog before – but what we didn’t talk about, is all of the preparation and collaboration that goes into planning one of these … Read More

Healthcare Innovation Bytes 2.0: Notes from the Hacking Health Design Challenge 2015

Blog, Digital, Healthcare | June 22, 2015

By Anya Kravets, Group Manager, Digital Health 2014 and 2015 have been huge years for digital health. According to Rock Health, a start-up seed fund, 2014 proved to be a record year of funding in the U.S. with over $4 … Read More

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