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Good buy or Goodbye: GCI tries on online shopping to see if it fits

Blog, Consumer | June 1, 2015

By Dan Labelle, Consumer A recent Ipsos Reid survey found 82 per cent of Canadians made online purchases in 2014, spending on average, $954 per person. That means, Canadians spent over C$27 billion virtual dollars last year. Here’s our take … Read More

Harnessing the patient voice – The key prescription to healthcare communications

Blog, Healthcare | May 6, 2015

By Lisa Cancian, Senior Consultant, Healthcare In healthcare communications, people’s stories become a focal point, the heart of everything we do, and make a difference in the programs we execute. Focusing on the experiences of real people and being committed … Read More

Spring is in the air: the role of the product showcase in consumer PR

Blog, Consumer | April 23, 2015

By Lisa Perruzza, Senior Consultant, Consumer February in Toronto?  Record-breaking, bone-chilling cold. The weather outside may have been frightful, but the inaugural spring/summer showcase for Lowe’s Canada was delightful! Despite the wind and snow, long-lead shelter magazines were already well … Read More

Going Beyond the ABC’s of Healthcare Communications to Define the Value Story

Blog, Healthcare | February 24, 2015

By Jacqueline Zonneville, Director, Healthcare Communications As communicators, ergo, storytellers in the overall marketing mix, we are often asked about the most opportune time to begin engaging in conversations with external audiences to meet strategic imperatives. Enter the intricate healthcare … Read More

The Academy Awards: Did Canadian Twitter users predict any Oscar winners?

Blog, Digital, Social Media | February 24, 2015

By Will Perkins, Account Coordinator, Digital Image source: businessinsider.com Canadians are a movie-loving people. Whether it’s in the comfort of our living rooms or at the cinema, Canadians are some of the most prolific consumers of film in the world. … Read More

Digital Health: Transforming Healthcare through Technology

Blog, Digital, Healthcare | February 20, 2015

By Anya Kravets, Group Manager, Digital Health 2014 has been a breakthrough year for healthcare technology as we’ve seen leaps in development of everything from wearable devices and 3D-printed organs, to new diagnostic tools and cloud-based medical records. In fact, the … Read More

Time to Call the Experts: A Closer Look at Public Relations and Healthcare

Blog, Healthcare | February 17, 2015

By Kristen King, Director, Healthcare, GCI Canada Healthcare, whether in Canada or globally, is the quintessential example of an industry that requires ongoing public relations strategy and execution. It is an ever-evolving industry with a robust eco-system of stakeholders, who … Read More

Social Media Snow Day: How Canadians Use Twitter During Bad Winter Weather

Blog, Digital, Social Media | February 2, 2015

By the GCI Digital Team Freezing temperatures and blowing snow, treacherous driving and transit delays, cancelled classes and closed businesses. Welcome to winter in Canada! When bad weather strikes, Canadians crave information that will help them get through the day. … Read More

What Social Trends to Expect in 2015 – Short-Form Video

Blog, Digital, Social Media | January 23, 2015

By the GCI Digital Team Where will social media expand in 2015? Over the course of this week GCI’s Digital Team will explore the future of social. In part three of this three part series, we’ll look at the surge … Read More

What Social Trends to Expect in 2015 – Paid Content

Blog, Digital, Social Media | January 21, 2015

By the GCI Digital Team Where will social media expand in 2015? Over the course of this week GCI’s Digital Team will explore the future of social. In part two of this three part series, we’ll look at the realities … Read More

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