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Time to Call the Experts: A Closer Look at Public Relations and Healthcare

Blog, Healthcare | February 17, 2015

By Kristen King, Director, Healthcare, GCI Canada Healthcare, whether in Canada or globally, is the quintessential example of an industry that requires ongoing public relations strategy and execution. It is an ever-evolving industry with a robust eco-system of stakeholders, who … Read More

Social Media Snow Day: How Canadians Use Twitter During Bad Winter Weather

Blog, Digital, Social Media | February 2, 2015

By the GCI Digital Team Freezing temperatures and blowing snow, treacherous driving and transit delays, cancelled classes and closed businesses. Welcome to winter in Canada! When bad weather strikes, Canadians crave information that will help them get through the day. … Read More

What Social Trends to Expect in 2015 – Short-Form Video

Blog, Digital, Social Media | January 23, 2015

By the GCI Digital Team Where will social media expand in 2015? Over the course of this week GCI’s Digital Team will explore the future of social. In part three of this three part series, we’ll look at the surge … Read More

What Social Trends to Expect in 2015 – Paid Content

Blog, Digital, Social Media | January 21, 2015

By the GCI Digital Team Where will social media expand in 2015? Over the course of this week GCI’s Digital Team will explore the future of social. In part two of this three part series, we’ll look at the realities … Read More

What Social Trends to Expect in 2015 – Image-based Content

Blog, Digital, Social Media | January 19, 2015

By the GCI Digital Team Where will social media expand in 2015? Over the course of this week GCI’s Digital Team will explore the future of social. In part one of this three part series, we’ll look at the increasing … Read More

Health Tech at CES 2015: Fitness and Beyond

Blog, Digital, Healthcare | January 14, 2015

By Amanda Federchuk, Consultant Photo Credit: Mashable.com While the Consumer Electronics Show in Las Vegas last week was dominated by mobile communications, home electronics and entertainment innovations, great strides were made in the area of health technology. Here is a … Read More

With love, from Vegas

Blog, Consumer | January 12, 2015

By the GCI Group CES Team   The Consumer Electronics Show (CES) has come and gone, and this may be the one time of the year where the age-old adage “what happens in Vegas, stays in Vegas” doesn’t ring true. … Read More

GCI Group’s Tips on Hiring the Best in (and out of) the Business

Blog | December 8, 2014

By Amanda Federchuk, Consultant Greater Toronto’s Top 100 Employers for 2015 has been announced, and GCI Group (GCI) has been named among the select group of recipients. Sharon Fernandes, Director of Talent Planning at GCI shared some of GCI’s tips … Read More

How is Generation Y Affecting Consumer Trends?

Blog, Consumer | August 27, 2014

By Madeleine Stoesser & Morgan Craig, Account Coordinators Generation Y – heard of us? As two 90s children, we’ve grown up in an environment much different than the generations before us. Also referred to as Millennials, we’re often labelled as … Read More

Bucket Half Full: Raising ALS Awareness One #IceBucketChallenge Video at a Time

Blog, Healthcare, Social Media | August 21, 2014

Taking the world by an icy storm, the ALS Ice Bucket Challenge has quickly gone from a fundraising campaign to a viral Internet sensation, raising $30.5 million so far for the ALS Association to research amyotrophic lateral sclerosis or Motor Neuron Disease (MND), … Read More

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