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Back to School with Micro-Moments

Blog, Consumer | September 8, 2015

By Cory Profiti, Consumer It’s official, the dog days of summer are a thing of the past and back to school is upon us. This is a time of the year where real life kicks into high gear and consumer … Read More

Hosting for the holidays at the LG Social Club

Blog, Consumer | July 20, 2015

By Lisa Yerilin, Consumer The importance of the product showcase to PR has been discussed on the blog before – but what we didn’t talk about, is all of the preparation and collaboration that goes into planning one of these … Read More

Good buy or Goodbye: GCI tries on online shopping to see if it fits

Blog, Consumer | June 1, 2015

By Dan Labelle, Consumer A recent Ipsos Reid survey found 82 per cent of Canadians made online purchases in 2014, spending on average, $954 per person. That means, Canadians spent over C$27 billion virtual dollars last year. Here’s our take … Read More

GCI Group is on a roll with Hankook Tire win

Consumer, GCI Newsroom | May 25, 2015

GCI Consumer Team drives into automotive space with Hankook, a global leader in tire performance and safety TORONTO, May 25, 2015 – After an exhaustive, competitive search for an agency of record (AOR), one of the world’s leading tire companies … Read More

Spring is in the air: the role of the product showcase in consumer PR

Blog, Consumer | April 23, 2015

By Lisa Perruzza, Senior Consultant, Consumer February in Toronto?  Record-breaking, bone-chilling cold. The weather outside may have been frightful, but the inaugural spring/summer showcase for Lowe’s Canada was delightful! Despite the wind and snow, long-lead shelter magazines were already well … Read More

With love, from Vegas

Blog, Consumer | January 12, 2015

By the GCI Group CES Team   The Consumer Electronics Show (CES) has come and gone, and this may be the one time of the year where the age-old adage “what happens in Vegas, stays in Vegas” doesn’t ring true. … Read More

Plant Your Poppy: A Digital Remembrance

Consumer, GCI Newsroom | November 7, 2014

GCI Group is pleased to be the PR representation supporting VISITFLANDERS and their promotion of the ‘Worldwide Poppy Field’ application. This Remembrance Day, VISITFLANDERS invites you to plant a virtual poppy to honour one person who fought and fell during … Read More

How is Generation Y Affecting Consumer Trends?

Blog, Consumer | August 27, 2014

By Madeleine Stoesser & Morgan Craig, Account Coordinators Generation Y – heard of us? As two 90s children, we’ve grown up in an environment much different than the generations before us. Also referred to as Millennials, we’re often labelled as … Read More

“What your chores say about your sex life”: Brand identity and maintaining the mystery

Blog, Consumer | July 9, 2014

By Laura Maize, Account Coordinator Digital and Research When we walked into our monthly Friday afternoon GCI Salon, to a presentation entitled “What your chores say about your sex life”, we were confused and a bit worried. But when we … Read More

GCI Group welcomes Jennifer Elias as Director, Consumer Lifestyle

Consumer, GCI Newsroom | May 7, 2014

Toronto, ON, May 7, 2014 – Leading Canadian public relations and public affairs firm, GCI Group (GCI), is pleased to announce the addition of Jennifer Elias, who joins the Consumer Lifestyle Practice as Director. She is responsible for the implementation … Read More

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