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Patient Opinion Leaders – An Untapped Resource

Blog, Digital, Healthcare | October 1, 2015

By Salima Valji, Acting Senior Vice President Digital Three weeks into my new role as acting Senior Vice President of Digital at GCI Group, I had the great fortune of attending Ogilvy CommonHealth’s inaugural 2015 Worldwide Marketing Summit (#0CHWWsummit). The … Read More

The Age of Person-Centric Healthcare

Blog, Digital, Healthcare | September 30, 2015

By Marion MacKenzie, President I just returned from Ogilvy CommonHealth’s fabulous 2015 Worldwide Marketing Summit titled “The Age of Person-centric Healthcare” that took place in New York. Ogilvy CommonHealth is a sister company to GCI that specializes exclusively in healthcare … Read More

Demystifying the political meme

Blog, Digital, Public Affairs, Social Media | August 27, 2015

By Denise Brunsdon JD, MBA; GCI Counsellor, Digital Public Affairs Unscripted campaign moments are rare but impactful, as seen last week in the forms of the Duffy trial and the angry Harper supporter who lashed out at reporters. Though both … Read More

The Race for Digital Supremacy in #elxn42: A Digital Media Analysis

Blog, Digital | August 21, 2015

By Dr. Jaigris Hodson (M.A., PhD.) On Wednesday, August 19, 2015, The Globe and Mail released an analysis of the current state of electioneering (#elxn42) in Canada. The article, written by Chris Hannay and titled Parties must turn to web … Read More

Healthcare Innovation Bytes 2.0: Notes from the Hacking Health Design Challenge 2015

Blog, Digital, Healthcare | June 22, 2015

By Anya Kravets, Group Manager, Digital Health 2014 and 2015 have been huge years for digital health. According to Rock Health, a start-up seed fund, 2014 proved to be a record year of funding in the U.S. with over $4 … Read More

GCI Lends Support to 2015 Hacking Health Design Challenge

Digital, GCI Newsroom, Healthcare | April 27, 2015

#HHDesign Café Series to Take Place in April – May 2015 in Toronto Image source: Hacking Health Canada (  Launched in Canada and now taking over the digital health world across the globe, Hacking Health is a grassroots movement designed … Read More

The Academy Awards: Did Canadian Twitter users predict any Oscar winners?

Blog, Digital, Social Media | February 24, 2015

By Will Perkins, Account Coordinator, Digital Image source: Canadians are a movie-loving people. Whether it’s in the comfort of our living rooms or at the cinema, Canadians are some of the most prolific consumers of film in the world. … Read More

Digital Health: Transforming Healthcare through Technology

Blog, Digital, Healthcare | February 20, 2015

By Anya Kravets, Group Manager, Digital Health 2014 has been a breakthrough year for healthcare technology as we’ve seen leaps in development of everything from wearable devices and 3D-printed organs, to new diagnostic tools and cloud-based medical records. In fact, the … Read More

Social Media Snow Day: How Canadians Use Twitter During Bad Winter Weather

Blog, Digital, Social Media | February 2, 2015

By the GCI Digital Team Freezing temperatures and blowing snow, treacherous driving and transit delays, cancelled classes and closed businesses. Welcome to winter in Canada! When bad weather strikes, Canadians crave information that will help them get through the day. … Read More

What Social Trends to Expect in 2015 – Short-Form Video

Blog, Digital, Social Media | January 23, 2015

By the GCI Digital Team Where will social media expand in 2015? Over the course of this week GCI’s Digital Team will explore the future of social. In part three of this three part series, we’ll look at the surge … Read More

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