Healthcare

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GCI Sponsors The Walrus Health Leadership Dinner

GCI Newsroom, Healthcare | November 18, 2015

For the fourth consecutive year GCI was one of the sponsors of The Walrus Health Leadership Dinner on November 17. Each year, the Walrus Foundation assembles sector leaders for an intimate dinner where they discuss the present and future of … Read More

GCI Group and GSK Consumer Healthcare Win 2015 IABC Silver Leaf Award

GCI Newsroom, Healthcare | November 17, 2015

GCI Group, in partnership with GSK Consumer Healthcare (formerly Novartis Consumer Health Canada Inc.), is thrilled to receive further industry recognition for the VOLTAREN Emulgel® Stay in the Play public relations campaign – the 2015 IABC Silver Leaf Award of … Read More

Patient Opinion Leaders – An Untapped Resource

Blog, Digital, Healthcare | October 1, 2015

By Salima Valji, Acting Senior Vice President Digital Three weeks into my new role as acting Senior Vice President of Digital at GCI Group, I had the great fortune of attending Ogilvy CommonHealth’s inaugural 2015 Worldwide Marketing Summit (#0CHWWsummit). The … Read More

The Age of Person-Centric Healthcare

Blog, Digital, Healthcare | September 30, 2015

By Marion MacKenzie, President I just returned from Ogilvy CommonHealth’s fabulous 2015 Worldwide Marketing Summit titled “The Age of Person-centric Healthcare” that took place in New York. Ogilvy CommonHealth is a sister company to GCI that specializes exclusively in healthcare … Read More

Five Lessons to Learn from Kim Kardashian: Healthcare and Social Media

Blog, Healthcare | August 13, 2015

By Kristen King, Director Healthcare Communications The controversies never seem to stop for the infamous Kardashian clan; this time it’s ripping through the global pharmaceutical industry. Kim Kardashian-West’s latest promotional stunt happened just three weeks ago when she announced to … Read More

Healthcare Innovation Bytes 2.0: Notes from the Hacking Health Design Challenge 2015

Blog, Digital, Healthcare | June 22, 2015

By Anya Kravets, Group Manager, Digital Health 2014 and 2015 have been huge years for digital health. According to Rock Health, a start-up seed fund, 2014 proved to be a record year of funding in the U.S. with over $4 … Read More

Harnessing the patient voice – The key prescription to healthcare communications

Blog, Healthcare | May 6, 2015

By Lisa Cancian, Senior Consultant, Healthcare In healthcare communications, people’s stories become a focal point, the heart of everything we do, and make a difference in the programs we execute. Focusing on the experiences of real people and being committed … Read More

GCI Lends Support to 2015 Hacking Health Design Challenge

Digital, GCI Newsroom, Healthcare | April 27, 2015

#HHDesign Café Series to Take Place in April – May 2015 in Toronto Image source: Hacking Health Canada (hackinghealthdesignchallenge.com)  Launched in Canada and now taking over the digital health world across the globe, Hacking Health is a grassroots movement designed … Read More

Going Beyond the ABC’s of Healthcare Communications to Define the Value Story

Blog, Healthcare | February 24, 2015

By Jacqueline Zonneville, Director, Healthcare Communications As communicators, ergo, storytellers in the overall marketing mix, we are often asked about the most opportune time to begin engaging in conversations with external audiences to meet strategic imperatives. Enter the intricate healthcare … Read More

Digital Health: Transforming Healthcare through Technology

Blog, Digital, Healthcare | February 20, 2015

By Anya Kravets, Group Manager, Digital Health 2014 has been a breakthrough year for healthcare technology as we’ve seen leaps in development of everything from wearable devices and 3D-printed organs, to new diagnostic tools and cloud-based medical records. In fact, the … Read More

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