Social Media

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Demystifying the political meme

Blog, Digital, Public Affairs, Social Media | August 27, 2015

By Denise Brunsdon JD, MBA; GCI Counsellor, Digital Public Affairs Unscripted campaign moments are rare but impactful, as seen last week in the forms of the Duffy trial and the angry Harper supporter who lashed out at reporters. Though both … Read More

The Academy Awards: Did Canadian Twitter users predict any Oscar winners?

Blog, Digital, Social Media | February 24, 2015

By Will Perkins, Account Coordinator, Digital Image source: businessinsider.com Canadians are a movie-loving people. Whether it’s in the comfort of our living rooms or at the cinema, Canadians are some of the most prolific consumers of film in the world. … Read More

Social Media Snow Day: How Canadians Use Twitter During Bad Winter Weather

Blog, Digital, Social Media | February 2, 2015

By the GCI Digital Team Freezing temperatures and blowing snow, treacherous driving and transit delays, cancelled classes and closed businesses. Welcome to winter in Canada! When bad weather strikes, Canadians crave information that will help them get through the day. … Read More

What Social Trends to Expect in 2015 – Short-Form Video

Blog, Digital, Social Media | January 23, 2015

By the GCI Digital Team Where will social media expand in 2015? Over the course of this week GCI’s Digital Team will explore the future of social. In part three of this three part series, we’ll look at the surge … Read More

What Social Trends to Expect in 2015 – Paid Content

Blog, Digital, Social Media | January 21, 2015

By the GCI Digital Team Where will social media expand in 2015? Over the course of this week GCI’s Digital Team will explore the future of social. In part two of this three part series, we’ll look at the realities … Read More

What Social Trends to Expect in 2015 – Image-based Content

Blog, Digital, Social Media | January 19, 2015

By the GCI Digital Team Where will social media expand in 2015? Over the course of this week GCI’s Digital Team will explore the future of social. In part one of this three part series, we’ll look at the increasing … Read More

GCI Continues Expansion of Digital Offering

Digital, GCI Newsroom, Social Media | September 9, 2014

Sharon Fernandes Joins Team as Director, Digital Strategy & Talent Leading Canadian public relations and public affairs firm, GCI Group (GCI), is pleased to announce the appointment of Sharon Fernandes to the position of Director of Digital and Talent Planning, … Read More

Bucket Half Full: Raising ALS Awareness One #IceBucketChallenge Video at a Time

Blog, Healthcare, Social Media | August 21, 2014

Taking the world by an icy storm, the ALS Ice Bucket Challenge has quickly gone from a fundraising campaign to a viral Internet sensation, raising $30.5 million so far for the ALS Association to research amyotrophic lateral sclerosis or Motor Neuron Disease (MND), … Read More

A Fine Balance: Benefits and Risk of Transparent Communication Strategies

Blog, Social Media | July 2, 2014

By Shane Fallowfield, Senior Consultant. Benjamin Franklin once said “Three may keep a secret, if two of them are dead.” In today’s digital age, this maxim may require some adjustment: “Three may keep a secret, if two of them are … Read More

Jaigris Hodson to Talk Social Media with CCMA Discovery Week Artists:

GCI Newsroom, Social Media | May 26, 2014

In 2013, the Canadian Country Music Association (CCMA) introduced the CCMA Discovery Program to educate and support artists in their pursuit of a career in country music. In 2014, six exciting new acts have been chosen and will participate in … Read More

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