GCI Consumer Team drives into automotive space with Hankook, a global leader in tire performance and safety
TORONTO, May 25, 2015 – After an exhaustive, competitive search for an agency of record (AOR), one of the world’s leading tire companies Hankook Tire has selected Toronto’s GCI Group (GCI) as its AOR for Canada. The appointment comes hot on the heels of a series of recent wins for the agency.
“We issued a challenging brief and were very impressed with the highly integrated, creative solution proposed by GCI group,” said Jin Lee, B2B Marketing, Hankook Tire Canada. “The process demonstrated that this is an agency that has great capacity to fully understand client objectives and has the strategic capabilities and creativity to deliver a program that works, no matter how complex the ask.”
GCI will handle Canadian communications as part of Hankook Tire’s integrated global team. A key area of focus will be fuelling Canadian consumers’ conversation and knowledge of the critical role of tires in their vehicle’s performance and safety.
“We are delighted to have Hankook Tire on our ever-growing roster of clients,” said Marion MacKenzie, President, GCI Group. “GCI has always delivered great results for blue chip consumer clients. We welcome this fantastic brand into our portfolio and look forward to giving the conversation around tires some traction in this country.”
About Hankook Tire Canada Corp.
Headquartered in Brampton, Ontario, Hankook Tire Canada Corporation is a technology-focused, customer-oriented company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck and SUV tires, winter tires, and medium truck and bus tires in Canada. With quality-proven products, Hankook Tire Canada is rapidly growing to become an industry leader in Canada. As the National Partner and the Official Tire of Hockey Canada, Hankook Tire Canada actively supports grassroots sports and contributes back to local communities.
Visit www.hankooktire.ca for more details.
About GCI Group
GCI is a Canadian leader in the communications and public affairs sector with deep expertise in the areas of consumer, healthcare, technology, public affairs, corporate communications and social media. GCI Group services a broad client base, combining the aggressiveness and agility of a specialty boutique with the depth and breadth of a dynamic multinational agency. GCI is a member of the WPP Group of companies, one of the world’s leading communications families and was the only communications and public affairs firm to be named in “2015 Greater Toronto Area (GTA) Top 100 Employers” list by MediaCorp. GCI Group is also a proud partner of the new GTA Food & Beverage Cluster – a collaborative, industry wide initiative aimed at making the GTA’s food and beverage manufacturing sector an even stronger economic driver. Visit www.gcicanada.com for more information.