Healthcare
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GCI Group Healthcare offers clients strategic, integrated communications approaches to achieve their business priorities. We undertake mandates with boundless energy, creativity and passion.

Working with our colleagues in public affairs, corporate, consumer lifestyle and digital/social media, we assemble a “best-in-class” team to support clients with brand communications/launches, market access/reimbursement matters, stakeholder/advocacy relations, issues/crisis management and social media engagement.

Our healthcare team has extensive knowledge of the healthcare environment and experience across numerous therapeutic areas in prescription and consumer health brands, medical devices, vaccines, and diagnostics. We support clients to establish and evolve their corporate reputation and leadership, and set digital and social media strategies to support advocacy, disease awareness, peer-to-peer dialogue, and online community development.

As governments enter a time of significant fiscal restraints and reforms, our public affairs staff and associates, are increasingly active in healthcare client mandates. Public affairs team members have worked as Chiefs of Staff to Ministers of Health federally and provincially, and as a result, can bring expert advice to clients on matters involving Common Drug Review, federal and provincial drug listing reviews, private payers and procurement contracts.

While creativity is at the core of what we do at GCI Group, we understand that the healthcare industry is an immensely complex, regulated and competitive environment. Strategies must be developed to address healthcare outcomes made at national, provincial and regional levels. We tailor and target our programs to help clients navigate the industry and regulations, generate business results and connect with decision-makers, professionals and patients across multiple channels.

We look forward to working with you and achieving successes together.

For more information about our Healthcare practice please contact Celeste Chiasson via email at celeste.chiasson@gcicanada.com.