In our view, the practice of public affairs is done at the intersection of politics, policy, public-private partnership, stakeholder communication and engagement, public opinion, corporate reputation and business strategy. It is an essential element of successful business – and not just the business that you might have with government.
We recognize that public affairs is not just about lobbying. We do lobbying, and we do it exceptionally well. But to be truly effective on behalf of our clients, we realize that public opinion and the engagement of a wide range of stakeholders are critical to success. GCI integrates its public affairs offering with best practices from strategic corporate communications, brand protection and enhancement, social media engagement, community outreach and media relations.
Our business concept is built on a “senior counsel” model. We offer our clients targeted advice from seasoned consultants with distinguished backgrounds in government and politics. All sides of the political spectrum are represented as are the senior ranks of the Public Service and the Canadian Forces.
Professional Development, Recognition and Balance