Social Media
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GCI Digital takes a data-driven approach to digital strategy. We understand the symbiotic relationship between traditional and digital public and government relations. Our expertise in digital research allows us to create bespoke solutions that integrate digital understanding into everything we do.

Finding the right way to engage in a crowded environment can be overwhelming. We leverage cutting-edge technologies and integrate research and senior public and government relations expertise to fully analyze and appreciate the online landscape for our clients prior to the execution of any program—digital or traditional.

Digital Strategy
An effective campaign begins with a comprehensive and well-researched strategy. GCI Digital combines thorough research with extensive senior experience across all of our practices – to deliver strategic insights that optimize reputation, messaging, engagement and online presence

Digital Research
We monitor and analyze conversations occurring about our clients or their stakeholders and break down conversation by demographic and geographic groups. We track social conversation across multiple platforms, discovering emerging trends in both official languages.

We combine innovative technologies with research acumen to find and then reach key influencers, – consumers, patients, customers, professional groups or citizens. With training in qualitative and quantitative methodologies, our analysts see patterns in the data that other agencies miss.

Digital Integration
We seek to integrate online strategies with our broader communications offering including public consultations, influence campaigns, patient forums and client governance and compliance initiatives. We don’t believe in social media for social media’s sake—we use it to deliver results.

In addition to the above, we offer insight, training and sustainable advice on digital best practices to help clients maintain positive online engagement with target audiences and and stakeholders. We can help you create a long-term social media policy, conduct a heuristic analysis of your website or provide executive coaching in social media and digital trends.