GCI Blog

shadow shadow_d
< back to blog

Spring is in the air: the role of the product showcase in consumer PR

Blog, Consumer | April 23, 2015

By Lisa Perruzza, Senior Consultant, Consumer

Image Credit: Lowe’s Canada Twitter – twitter.com/Lowes_Canada

Image Credit: Lowe’s Canada Twitter – twitter.com/Lowes_Canada

February in Toronto?  Record-breaking, bone-chilling cold.

The weather outside may have been frightful, but the inaugural spring/summer showcase for Lowe’s Canada was delightful! Despite the wind and snow, long-lead shelter magazines were already well into planning on their spring and summer issues in February. Meaning a little summer inspiration was in order.

Enter the Product showcase – these are designed to introduce long-lead editors to your brand and products. They also engage media in an experiential setting and allow editors to see how certain products would be used in real life.

Working in partnership with the dedicated merchandising and communications teams at Lowe’s Canada, the GCI consumer team put on our sunnies and got in a summer state of mind to spread the word about what’s on trend for the upcoming season in outdoor home décor.

One thing that sets Lowe’s Canada apart from the rest, is their Styles & Trends Director – Cindy Jardim. Jardim is at the epicenter of seasonal fashions in home décor – it’s her job to anticipate what’s coming next.

Now that the weather is warming up, Jardim is offering insight into what’s ahead for the spring/summer season. Here’s an overview:

Conversation sets: Homeowners are moving away from traditional dining sets and choosing furniture that encourages people to kick-back and linger. Need space to eat? Group multiple coffee tables, combining both dining and conversation sets, making a relaxing environment for friends and family.

Innovative outdoor cooking: Escape your kitchen and enjoy the outdoors! Outdoor kitchens are big this year. And no, we’re not just talking about burgers on the BBQ – from pizza to rib roast you can buy accessories to literally cook anything outside these days.

Small Space décor: Just because you have a small outdoor space, like a condo balcony, doesn’t mean you can’t enjoy it. Take back your space with privacy screens and use space-saving, double-duty furniture to maximize square footage.  Outdoor flooring can also go a long way to elevate your space making a concrete balcony more welcoming and comfortable.

Looking for ways to spruce up your space and get on trend for the coming season?  Follow Lowe’s Canada on Twitter and Pinterest.