GCI Canada introduces clients to new site, new look, and new ideas
TORONTO, Ontario – In this constantly-changing communications landscape, agencies need to evolve. In that spirit GCI Canada is reshaping and realigning its focus on the currency of our industry: best-in-class ideas. One of our first steps to assist in sharing our ideas is a new website and visual identity.
“Our client’s communications needs are constantly churning and new challenges are always bubbling up. GCI Canada is matching that energy with today’s transformation—our clients need new and better ideas, brilliantly executed, and we’re delivering,” said GCI Canada President Joe Peters.
The power of great ideas, from conception to execution, has inspired GCI Canada’s redesign. The agency’s new website will feature thought leadership and leading ideas from its entire roster of consultants, with the design reflecting a new visual identity—one centered on GCI Canada’s philosophy of idea architecture.
The brand has evolved into a new, bespoke design, representing the commitment to craftsmanship the agency cherishes. Abstract quotations evoke communication, the heart of GCI Canada’s business, with clean lines inspired by the discipline of architects. The letters are modern and sharp, projecting authority and warmth. Though the brand has been renewed, GCI Canada treasures its legacy—the agency’s recognizable orange identity has been maintained and transformed, bringing the brand into 2018.
This new look marks a milestone in the history of the agency as GCI Canada continues to grow, adding team members and deepening its expertise across core services.
“GCI Canada is delivering and executing the ideas our clients need, matching the challenges they face,” said Peters.
GCI Canada is a Canadian leader in the public relations industry with deep expertise in media and influencer relations, corporate communications, health and wellness, digital and social, creative services, content marketing, as well as research and analytics. GCI Canada services a broad client base, combining the creativity and agility of a specialty boutique with the depth and breadth of a dynamic multinational agency. GCI Canada is a member of the WPP Group of companies, one of the world’s leading communications families.