For Lindsay Williams—a Senior Vice President at GCI Canada who works across our Consumer and Health & Wellness clients—working at GCI is a return to roots. “I’ve always been in agencies,” says Lindsay, starting at a boutique PR firm and moving through various companies touching a range of client sectors. This is Lindsay’s second lap
Three ways Content Marketing can fight its evil twin, Fake News
I was a big Trekkie growing up (Picard is better than Kirk, any other opinion is preposterous). The Star Trek canon featured a mirror universe, a twisted version of the primary universe where our heroes’ evil twins resided, and evil Spock sported a beard. As a content marketer, I’ve been staring evil me right in his fetching beard these past months–”evil me” being the snake oil merchants of #FakeNews.
Breadth and depth across the industry: Meet our General Manager, Kristy Derkson
To call Kristy Derkson’s career “multidisciplinary” doesn’t quite fit the bill. A casual observer might read the word “multidisciplinary” and think of breadth, rather than depth, of experience. Really, Kristy brings decades of multidisciplinary experience: breadth and depth, whether in healthcare communications, corporate communications, consumer marketing, and much more.
GCI Canada’s GM, Kristy Derkson
GCI Canada is proud to announce the appointment of Kristy Derkson as General Manager. “GCI is entering an exciting new chapter,” said Derkson. “We are going to grow core strengths while delivering a first-choice agency for communications, marketing, research, and engagement.”