Organic reach on Facebook has been trending toward zero for some time now. This is nothing new to anyone in our space. But today we’re closer to zero than ever. The shutdown of publisher LittleThings proves the new social axiom: live and die by the algorithm. What does this all mean?
“There is no love without trust.” It’s one of those obvious statements that you probably just nodded your head to. This fundamental truth begs the question: if love depends on trust, who is it that we really trust? And how can brands join that list of those who are truly trusted?
We’re going back to our roots on social. Engagement and interactions will matter again! That’s great news for our communications industry, and probably not so good for others. But I have a simple question. How can engagement ever not matter?