How to build a dream team

One of the key attributes I look for in new staff is what drives me personally: curiosity. It’s a trait that you can rely on. I often joke with my team that your optimum job ratio is 80% fun/good and 20% not fun/bad. I think that’s what we all want. Meaningful work that pays you well. Throw in a chance to learn and you’re set. But the million-dollar question is: how do we stay in equilibrium?

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Breadth and depth across the industry: Meet our General Manager, Kristy Derkson

To call Kristy Derkson’s career “multidisciplinary” doesn’t quite fit the bill. A casual observer might read the word “multidisciplinary” and think of breadth, rather than depth, of experience. Really, Kristy brings decades of multidisciplinary experience: breadth and depth, whether in healthcare communications, corporate communications, consumer marketing, and much more.

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The next AI: Algorithms and influencers

Algorithms make our lives radically easier. But they also work against us. Whether algorithms give you excitement or anxiety, they are top of mind in agency world: we’re all working with Facebook’s new tweaks to its algorithms, which are giving greater weight to engagement. So, how do we evaluate our content’s performance? Here are some good places to start.

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