The social branding scene

As a 30-something single guy I can’t help but see the similarities between building awareness on digital and the dating scene. So let’s explain digital marketing with a simple analogy: how to create meaningful brand love and engagement as explained by the dating game.

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Three ways Content Marketing can fight its evil twin, Fake News

I was a big Trekkie growing up (Picard is better than Kirk, any other opinion is preposterous). The Star Trek canon featured a mirror universe, a twisted version of the primary universe where our heroes’ evil twins resided, and evil Spock sported a beard. As a content marketer, I’ve been staring evil me right in his fetching beard these past months–”evil me” being the snake oil merchants of #FakeNews.

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Breadth and depth across the industry: Meet our General Manager, Kristy Derkson

To call Kristy Derkson’s career “multidisciplinary” doesn’t quite fit the bill. A casual observer might read the word “multidisciplinary” and think of breadth, rather than depth, of experience. Really, Kristy brings decades of multidisciplinary experience: breadth and depth, whether in healthcare communications, corporate communications, consumer marketing, and much more.

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