The communications landscape is constantly evolving, and GCI Canada needs to evolve along with it. Our creative team was sent on a mission: renewing and rejuvenating the brand. Our senior art director, Christine Cater says, “It’s not often you get to shape the identity of your own company.”
There is a common theme that emerges in research about millennials at work: their desire to feel passion in the work they do. My passions and my job have intersected many times—more often than not in fact—which is probably why, to this day, I love what I do.
Nicole Tuschak—an agency veteran with more than 15 years of communications experience—loves nothing more than a good story that makes things happen. No wonder working as Vice President with GCI Canada’s health & wellness and consumer practices is “a dream job,” as she puts it. Nicole has done it all on her career journey, developing
🎶 Have a holly, jolly holiday! It’s the best time of the year I don’t know if there’ll be snow But have a cup of cheer 🎶 …Or two. Or three. You’ll come back for seconds when you try some of these scrumptious holiday recipes, from your friends at GCI Canada—our gift of gratitude to you.
In this constantly-changing communications landscape, agencies need to evolve. In that spirit GCI Canada is reshaping and realigning its focus on the currency of our industry: best-in-class ideas. We’re introducing clients to a new site, new look, and new ideas.
As a 30-something single guy I can’t help but see the similarities between building awareness on digital and the dating scene. So let’s explain digital marketing with a simple analogy: how to create meaningful brand love and engagement as explained by the dating game.
For Lindsay Williams—a Vice President at GCI Canada who works across our Consumer and Health & Wellness clients—working at GCI is a return to roots. “I’ve always been in agencies,” says Lindsay, starting at a boutique PR firm and moving through various companies touching a range of client sectors. This is Lindsay’s second lap with
I was a big Trekkie growing up (Picard is better than Kirk, any other opinion is preposterous). The Star Trek canon featured a mirror universe, a twisted version of the primary universe where our heroes’ evil twins resided, and evil Spock sported a beard. As a content marketer, I’ve been staring evil me right in his fetching beard these past months–”evil me” being the snake oil merchants of #FakeNews.
To call Kristy Derkson’s career “multidisciplinary” doesn’t quite fit the bill. A casual observer might read the word “multidisciplinary” and think of breadth, rather than depth, of experience. Really, Kristy brings decades of multidisciplinary experience: breadth and depth, whether in healthcare communications, corporate communications, consumer marketing, and much more.
GCI Canada is proud to announce the appointment of Kristy Derkson as General Manager. “GCI is entering an exciting new chapter,” said Derkson. “We are going to grow core strengths while delivering a first-choice agency for communications, marketing, research, and engagement.”