There is a common theme that emerges in research about millennials at work: their desire to feel passion in the work they do. My passions and my job have intersected many times—more often than not in fact—which is probably why, to this day, I love what I do.
Nicole Tuschak—an agency veteran with more than 15 years of communications experience—loves nothing more than a good story that makes things happen. No wonder working as Senior Vice President with GCI Canada’s health & wellness and consumer practices is “a dream job,” as she puts it. Nicole has done it all on her career journey,
As a 30-something single guy I can’t help but see the similarities between building awareness on digital and the dating scene. So let’s explain digital marketing with a simple analogy: how to create meaningful brand love and engagement as explained by the dating game.
I was a big Trekkie growing up (Picard is better than Kirk, any other opinion is preposterous). The Star Trek canon featured a mirror universe, a twisted version of the primary universe where our heroes’ evil twins resided, and evil Spock sported a beard. As a content marketer, I’ve been staring evil me right in his fetching beard these past months–”evil me” being the snake oil merchants of #FakeNews.
To call Kristy Derkson’s career “multidisciplinary” doesn’t quite fit the bill. A casual observer might read the word “multidisciplinary” and think of breadth, rather than depth, of experience. Really, Kristy brings decades of multidisciplinary experience: breadth and depth, whether in healthcare communications, corporate communications, consumer marketing, and much more.
GCI Canada is proud to announce the appointment of Kristy Derkson as General Manager. “GCI is entering an exciting new chapter,” said Derkson. “We are going to grow core strengths while delivering a first-choice agency for communications, marketing, research, and engagement.”