As a 30-something single guy I can’t help but see the similarities between building awareness on digital and the dating scene. So let’s explain digital marketing with a simple analogy: how to create meaningful brand love and engagement as explained by the dating game.
An idea always seems great in the mind of its inventor—it is only in execution when a great idea becomes a grand reality.
I was a big Trekkie growing up (Picard is better than Kirk, any other opinion is preposterous). The Star Trek canon featured a mirror universe, a twisted version of the primary universe where our heroes’ evil twins resided, and evil Spock sported a beard. As a content marketer, I’ve been staring evil me right in his fetching beard these past months–”evil me” being the snake oil merchants of #FakeNews.
Sometimes social media can let you down (alright: more than sometimes). Last week I heard some delayed news on the radio. I feel like we always hear about bad news so quickly now—yet I hadn’t heard for 6 days. Scott Hutchison had died.
One of the key attributes I look for in new staff is what drives me personally: curiosity. It’s a trait that you can rely on. I often joke with my team that your optimum job ratio is 80% fun/good and 20% not fun/bad. I think that’s what we all want. Meaningful work that pays you well. Throw in a chance to learn and you’re set. But the million-dollar question is: how do we stay in equilibrium?
It’s not even close to being Halloween, but we’re living through some pretty scary times for social networks/data collectors. Wired has written a detailed recap of what has taken place with Facebook and Cambridge Analytica. What I find surprising is that while this has become news, not much of it is really new.
To call Kristy Derkson’s career “multidisciplinary” doesn’t quite fit the bill. A casual observer might read the word “multidisciplinary” and think of breadth, rather than depth, of experience. Really, Kristy brings decades of multidisciplinary experience: breadth and depth, whether in healthcare communications, corporate communications, consumer marketing, and much more.
Organic reach on Facebook has been trending toward zero for some time now. This is nothing new to anyone in our space. But today we’re closer to zero than ever. The shutdown of publisher LittleThings proves the new social axiom: live and die by the algorithm. What does this all mean?
Algorithms make our lives radically easier. But they also work against us. Whether algorithms give you excitement or anxiety, they are top of mind in agency world: we’re all working with Facebook’s new tweaks to its algorithms, which are giving greater weight to engagement. So, how do we evaluate our content’s performance? Here are some good places to start.