It’s not even close to being Halloween, but we’re living through some pretty scary times for social networks/data collectors. Wired has written a detailed recap of what has taken place with Facebook and Cambridge Analytica. What I find surprising is that while this has become news, not much of it is really new.
Organic reach on Facebook has been trending toward zero for some time now. This is nothing new to anyone in our space. But today we’re closer to zero than ever. The shutdown of publisher LittleThings proves the new social axiom: live and die by the algorithm. What does this all mean?
Algorithms make our lives radically easier. But they also work against us. Whether algorithms give you excitement or anxiety, they are top of mind in agency world: we’re all working with Facebook’s new tweaks to its algorithms, which are giving greater weight to engagement. So, how do we evaluate our content’s performance? Here are some good places to start.
“There is no love without trust.” It’s one of those obvious statements that you probably just nodded your head to. This fundamental truth begs the question: if love depends on trust, who is it that we really trust? And how can brands join that list of those who are truly trusted?
We’re going back to our roots on social. Engagement and interactions will matter again! That’s great news for our communications industry, and probably not so good for others. But I have a simple question. How can engagement ever not matter?
We love ideas: everything about them. Let’s say you need someone to create an idea. Or, execute an idea. Or you have a few ideas yourself that you want to talk about. Then we want to talk.