Sometimes social media can let you down (alright: more than sometimes). Last week I heard some delayed news on the radio. I feel like we always hear about bad news so quickly now—yet I hadn’t heard for 6 days.
One of the key attributes I look for in new staff is what drives me personally: curiosity. It’s a trait that you can rely on.
It’s not even close to being Halloween, but we’re living through some pretty scary times for social networks/data collectors.
Organic reach on Facebook has been trending toward zero for some time now. This is nothing new to anyone in our space. But today we’re closer to zero than ever.
Algorithms make our lives radically easier. But they also work against us.
GCI Canada’s President Joe Peters likes to say, “you’re an entrepreneur or you’re not an entrepreneur,” and it’s as simple as that. They call it entrepreneurial spirit for a reason—it’s an instinct to innovate, a love of leading, that you feel in your bones or you never feel at all.
If love depends on trust, who is it that we really trust? And how can brands join that list of those who are truly trusted?
We’re going back to our roots on social. Engagement and interactions will matter again! That’s great news for our communications industry, and probably not so good for others.
TORONTO, Ontario – GCI Group is proud to announce the appointment of Joe Peters as President of the agency. Joe replaces Marion MacKenzie, who is leaving GCI for new adventures after twelve years leading the agency through strong growth and a changing world of communications.