It’s time for everyone that has ignored Reddit, through ambivalence or otherwise, to give it a try. It doesn’t matter which jersey you’re wearing—personal or brand. Reddit is an aggregator but with community. Community is optional, but the community is Reddit. And the community is huge.
What do 503 five-star reviews mean to you when you’re on Amazon, Wayfair or Trip Advisor or Yelp? It probably gives you some peace of mind and eases you into a making a decision. Stop: move your thumbs from your phone or take your hand off your mouse. You may need to reconsider your next move.
Sometimes social media can let you down (alright: more than sometimes). Last week I heard some delayed news on the radio. I feel like we always hear about bad news so quickly now—yet I hadn’t heard for 6 days. Scott Hutchison had died.
One of the key attributes I look for in new staff is what drives me personally: curiosity. It’s a trait that you can rely on. I often joke with my team that your optimum job ratio is 80% fun/good and 20% not fun/bad. I think that’s what we all want. Meaningful work that pays you well. Throw in a chance to learn and you’re set. But the million-dollar question is: how do we stay in equilibrium?
It’s not even close to being Halloween, but we’re living through some pretty scary times for social networks/data collectors. Wired has written a detailed recap of what has taken place with Facebook and Cambridge Analytica. What I find surprising is that while this has become news, not much of it is really new.
Organic reach on Facebook has been trending toward zero for some time now. This is nothing new to anyone in our space. But today we’re closer to zero than ever. The shutdown of publisher LittleThings proves the new social axiom: live and die by the algorithm. What does this all mean?
Algorithms make our lives radically easier. But they also work against us. Whether algorithms give you excitement or anxiety, they are top of mind in agency world: we’re all working with Facebook’s new tweaks to its algorithms, which are giving greater weight to engagement. So, how do we evaluate our content’s performance? Here are some good places to start.
GCI Canada’s President Joe Peters likes to say, “you’re an entrepreneur or you’re not an entrepreneur,” and it’s as simple as that. They call it entrepreneurial spirit for a reason—it’s an instinct to innovate, a love of leading, that you feel in your bones or you never feel at all.
“There is no love without trust.” It’s one of those obvious statements that you probably just nodded your head to. This fundamental truth begs the question: if love depends on trust, who is it that we really trust? And how can brands join that list of those who are truly trusted?