An idea always seems great in the mind of its inventor—it is only in execution when a great idea becomes a grand reality.
LG—Continuous Kitchen Campaign
Idea architecture in action: Our areas of expertise
Building ideas, like constructing a building, requires building material. At GCI Canada, these building materials are our core offerings. Our expertise in these disciplines leads to energetic creativity, allowing us to tackle every challenge with new ideas–a bespoke, strategically sound solution every time.
Egg Farmers of Canada—Thought leadership content program
At GCI, SVP Alissa Von Bargen finds true collaboration
Alissa brings 15 years of experience in communications, journalism and public policy to GCI. She thrives on connecting the dots between communications and the broader geo-political context, with a focus on health and wellness. Her experience working in the Ontario government in both bureaucratic and political offices informs her communications practice. “There’s no substitute for
Kristy Derkson: Five career lessons from two decades in communications
No matter where you are in your career you never stop seeking career advice. But at a certain point in your career others start seeking career advice from you. Careers have been on my mind lately. I recently delivered the graduation address at a high school here in Toronto. I offered a retrospective of my
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New look, new ideas: The story behind our fresh visual identity
The communications landscape is constantly evolving, and GCI Canada needs to evolve along with it. Our creative team was sent on a mission: renewing and rejuvenating the brand. Our senior art director, Christine Cater says, “It’s not often you get to shape the identity of your own company.”