🎶 Have a holly, jolly holiday! It’s the best time of the year I don’t know if there’ll be snow But have a cup of cheer 🎶 …Or two. Or three. You’ll come back for seconds when you try some of these scrumptious holiday recipes, from your friends at GCI Canada—our gift of gratitude to you.
Brands, like people, are inherently risk-averse. The reality is that life preservation is burned into our DNA, as natural selection takes care of those that jump off too many cliffs—or metaphorical cliffs, as far as brands go. We’ve all worked through brand voice and personality. However, as seems to always be the case with the Internet, things are moving to the extreme or absurd (depending on your perspective). Brand personality is so twentieth century. We’ve got a new stretch to the brand continuum: brands as people.
The foundation of great ideas is knowledge—and that’s where GCI Canada comes in. Everything we build, we build on a foundation of research. We have proprietary and syndicated research planning tools, access to digital and social media analytics platforms along with measurement and tracking programs, all of which fall under GCI Canada’s Idea Catalyst™ division.
It has long been stated and overstated that we live in a world of information overload. This article’s intention is not to further that overload, but to focus or streamline it for you. Spoiler – guaranteed you will NOT be familiar with all the items on this list.
The communications landscape is constantly evolving, and GCI Canada needs to evolve along with it. Our creative team was sent on a mission: renewing and rejuvenating the brand. Our senior art director, Christine Cater says, “It’s not often you get to shape the identity of your own company.”
Building ideas, like constructing a building, requires building material. At GCI Canada, these building materials are our core offerings. Our expertise in these disciplines leads to energetic creativity, allowing us to tackle every challenge with new ideas–a bespoke, strategically sound solution every time.
Here at GCI Canada, we’re overflowing with ideas. In fact, we’ve got too many ideas and not enough idea architects! So, we’re growing. We’ve brought on two new, enormously talented young idea architects and we’re excited to welcome them.
There is a common theme that emerges in research about millennials at work: their desire to feel passion in the work they do. My passions and my job have intersected many times—more often than not in fact—which is probably why, to this day, I love what I do.
It’s time for everyone that has ignored Reddit, through ambivalence or otherwise, to give it a try. It doesn’t matter which jersey you’re wearing—personal or brand. Reddit is an aggregator but with community. Community is optional, but the community is Reddit. And the community is huge.
What do 503 five-star reviews mean to you when you’re on Amazon, Wayfair or Trip Advisor or Yelp? It probably gives you some peace of mind and eases you into a making a decision. Stop: move your thumbs from your phone or take your hand off your mouse. You may need to reconsider your next move.