🎶 Have a holly, jolly holiday! It’s the best time of the year I don’t know if there’ll be snow But have a cup of cheer 🎶 …Or two. Or three. You’ll come back for seconds when you try some of these scrumptious holiday recipes, from your friends at GCI Canada—our gift of gratitude to you.
The communications landscape is constantly evolving, and GCI Canada needs to evolve along with it. Our creative team was sent on a mission: renewing and rejuvenating the brand. Our senior art director, Christine Cater says, “It’s not often you get to shape the identity of your own company.”
Building ideas, like constructing a building, requires building material. At GCI Canada, these building materials are our core offerings. Our expertise in these disciplines leads to energetic creativity, allowing us to tackle every challenge with new ideas–a bespoke, strategically sound solution every time.
There is a common theme that emerges in research about millennials at work: their desire to feel passion in the work they do. My passions and my job have intersected many times—more often than not in fact—which is probably why, to this day, I love what I do.
What do 503 five-star reviews mean to you when you’re on Amazon, Wayfair or Trip Advisor or Yelp? It probably gives you some peace of mind and eases you into a making a decision. Stop: move your thumbs from your phone or take your hand off your mouse. You may need to reconsider your next move.
In this constantly-changing communications landscape, agencies need to evolve. In that spirit GCI Canada is reshaping and realigning its focus on the currency of our industry: best-in-class ideas. We’re introducing clients to a new site, new look, and new ideas.
As a 30-something single guy I can’t help but see the similarities between building awareness on digital and the dating scene. So let’s explain digital marketing with a simple analogy: how to create meaningful brand love and engagement as explained by the dating game.
I was a big Trekkie growing up (Picard is better than Kirk, any other opinion is preposterous). The Star Trek canon featured a mirror universe, a twisted version of the primary universe where our heroes’ evil twins resided, and evil Spock sported a beard. As a content marketer, I’ve been staring evil me right in his fetching beard these past months–”evil me” being the snake oil merchants of #FakeNews.
To call Kristy Derkson’s career “multidisciplinary” doesn’t quite fit the bill. A casual observer might read the word “multidisciplinary” and think of breadth, rather than depth, of experience. Really, Kristy brings decades of multidisciplinary experience: breadth and depth, whether in healthcare communications, corporate communications, consumer marketing, and much more.