Brands, like people, are inherently risk-averse. The reality is that life preservation is burned into our DNA, as natural selection takes care of those that jump off too many cliffs—or metaphorical cliffs, as far as brands go. We’ve all worked through brand voice and personality. However, as seems to always be the case with the Internet, things are moving to the extreme or absurd (depending on your perspective). Brand personality is so twentieth century. We’ve got a new stretch to the brand continuum: brands as people.
It has long been stated and overstated that we live in a world of information overload. This article’s intention is not to further that overload, but to focus or streamline it for you. Spoiler – guaranteed you will NOT be familiar with all the items on this list.
The communications landscape is constantly evolving, and GCI Canada needs to evolve along with it. Our creative team was sent on a mission: renewing and rejuvenating the brand. Our senior art director, Christine Cater says, “It’s not often you get to shape the identity of your own company.”
There is a common theme that emerges in research about millennials at work: their desire to feel passion in the work they do. My passions and my job have intersected many times—more often than not in fact—which is probably why, to this day, I love what I do.
It’s time for everyone that has ignored Reddit, through ambivalence or otherwise, to give it a try. It doesn’t matter which jersey you’re wearing—personal or brand. Reddit is an aggregator but with community. Community is optional, but the community is Reddit. And the community is huge.
What do 503 five-star reviews mean to you when you’re on Amazon, Wayfair or Trip Advisor or Yelp? It probably gives you some peace of mind and eases you into a making a decision. Stop: move your thumbs from your phone or take your hand off your mouse. You may need to reconsider your next move.
As a 30-something single guy I can’t help but see the similarities between building awareness on digital and the dating scene. So let’s explain digital marketing with a simple analogy: how to create meaningful brand love and engagement as explained by the dating game.
I was a big Trekkie growing up (Picard is better than Kirk, any other opinion is preposterous). The Star Trek canon featured a mirror universe, a twisted version of the primary universe where our heroes’ evil twins resided, and evil Spock sported a beard. As a content marketer, I’ve been staring evil me right in his fetching beard these past months–”evil me” being the snake oil merchants of #FakeNews.
Sometimes social media can let you down (alright: more than sometimes). Last week I heard some delayed news on the radio. I feel like we always hear about bad news so quickly now—yet I hadn’t heard for 6 days. Scott Hutchison had died.