The communications landscape is constantly evolving, and GCI Canada needs to evolve along with it. Our creative team was sent on a mission: renewing and rejuvenating the brand. Our senior art director, Christine Cater says, “It’s not often you get to shape the identity of your own company.”
There is a common theme that emerges in research about millennials at work: their desire to feel passion in the work they do. My passions and my job have intersected many times—more often than not in fact—which is probably why, to this day, I love what I do.
What do 503 five-star reviews mean to you when you’re on Amazon, Wayfair or Trip Advisor or Yelp? It probably gives you some peace of mind and eases you into a making a decision. Stop: move your thumbs from your phone or take your hand off your mouse. You may need to reconsider your next move.
As a 30-something single guy I can’t help but see the similarities between building awareness on digital and the dating scene. So let’s explain digital marketing with a simple analogy: how to create meaningful brand love and engagement as explained by the dating game.
I was a big Trekkie growing up (Picard is better than Kirk, any other opinion is preposterous). The Star Trek canon featured a mirror universe, a twisted version of the primary universe where our heroes’ evil twins resided, and evil Spock sported a beard. As a content marketer, I’ve been staring evil me right in his fetching beard these past months–”evil me” being the snake oil merchants of #FakeNews.
Organic reach on Facebook has been trending toward zero for some time now. This is nothing new to anyone in our space. But today we’re closer to zero than ever. The shutdown of publisher LittleThings proves the new social axiom: live and die by the algorithm. What does this all mean?
“There is no love without trust.” It’s one of those obvious statements that you probably just nodded your head to. This fundamental truth begs the question: if love depends on trust, who is it that we really trust? And how can brands join that list of those who are truly trusted?
We’re going back to our roots on social. Engagement and interactions will matter again! That’s great news for our communications industry, and probably not so good for others. But I have a simple question. How can engagement ever not matter?