Idea architecture in action: Our areas of expertise


Canadians are bombarded with product messages at every turn. A brand needs creative ways to make a splash, build awareness and grow market share in an authentic way. We’re masters at making impressions, moving product off the shelves and building long-term brand loyalty. Our consultants bring years of expertise in consumer marketing across industries and product categories. And our award-winning campaigns are proof that our approach works.

If you would like to see what we can deliver for you, read more about our successes with global brand LG.

Health and wellness

The healthcare communications landscape is ever-changing. People hunger for authentic stories, real conversations and news that provides hope for patients. Our health and wellness expertise delivers all this and more using a proprietary approach called People Centricity™. This insight-driven communications method marries the business-based principles of customer centricity and the value-based tenets of patient centricity to create breakthrough strategies and stories that speak to your key stakeholders as people, first and foremost.

Creative and content

Appearances matter—and when it comes to delivering an idea, the wrapping can be as important as the gift itself. Our in-house creative team brings that magical combination of beautiful design and emotive storytelling, offering creative products for every need. One way we work our creative tools is through content marketing. We create content that informs and inspires action. And we don’t just let content live organically, hoping someone will click. We make sure the right people see our content using digital advertising tools and we lever audience insights to fine-tune our tactics over time.

If you would like to see what we can deliver for you, read more about our successes with Egg Farmers of Canada.