An idea always seems great in the mind of its inventor—it is only in execution when a great idea becomes a grand reality.
To call Kristy Derkson’s career “multidisciplinary” doesn’t quite fit the bill. A casual observer might read the word “multidisciplinary” and think of breadth, rather than depth, of experience. Really, Kristy brings decades of multidisciplinary experience: breadth and depth, whether in healthcare communications, corporate communications, consumer marketing, and much more.
GCI Canada’s President Joe Peters likes to say, “you’re an entrepreneur or you’re not an entrepreneur,” and it’s as simple as that. They call it entrepreneurial spirit for a reason—it’s an instinct to innovate, a love of leading, that you feel in your bones or you never feel at all.