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Evolving together: A fresh look, a renewed focus

Dear Clients, Colleagues and Friends, 

It’s no secret that the world around us has changed, from how we live and work to how we connect. Today, life is a deliberate pursuit of being well and well-being.  It’s a pursuit that is focused on thriving, not just surviving. It’s a pursuit that is influenced by and impacts every aspect of our lives. 

At GCI Canada our expertise has always spanned health, brand and corporate. But we know that in today’s world it’s no longer enough to just offer these services, we must connect – and interconnect – these disciplines. 

Today we formally become an agency that delivers impact across the spectrum of “being-well to well-being”. It’s an evolution that embodies a continuum, where being-well focuses on helping our clients turn their therapeutic innovations into impact, and where well-being sees us highlighting the holistic benefits of our client’s products and services – and where everything in between is about improving lives today and creating a healthier tomorrow. 

It is an unparalleled offering where the rigour of our health and corporate expertise meet the creativity and cultural fluency of our brand work to create real impact. But we know that true impact isn’t defined by impressions or influence alone. Every campaign, conversation, and connection must be designed to fuel innovation, supercharge brand performance and build reputation – delivering both human and business value. 

This rebrand isn’t just a new look. It’s a new promise: to make impact our measure of success in everything we do. At GCI Canada, science and art define us; insights and data guide us; and humanity and craft shape us. Thank you to our team, our clients, and our partners who continue to trust us to do meaningful work together. We are just getting started. 

With gratitude, 

Kristy Derkson 
President, GCI Canada