Our Culture
Igniting impact, together
The future of being-well and well-being is realized here
At GCI Canada, we start with people – because real change begins with human impact, not headlines. Our purpose is to ignite impact by creating work that transforms experiences, captures cultural insights, strengthens reputation and drives meaningful progress. If you’re here to make change, push boundaries, and bring purpose to everything you do, this is your home. This is where bold thinking thrives, support is unwavering, and growth –personal and professional – go hand in hand.
Our Values
Curiosity
Be Endlessly Curious
Our curiosity is never satisfied. As forever students, we draw inspiration from every corner, challenging the status quo to discover and create what’s next. Our central question, “What if?” fuels our entrepreneurial spirit and purposeful innovation. Our curiosity ensures we ask the right questions to drive business value and human impact.
Craft
Champion Healthy Change
We believe in the power of communications to make being-well and well-being solutions more accessible – and are driven by the positive impact health has on the lives of Canadians. We bring the rigour of our health expertise to our brand clients and the boundless thinking from our brand work to our health and corporate clients. Through human-centered engagements built on empathy and expertise, we create communications solutions that foster greater understanding and connection.
Counsel
Pioneer What’s Possible
We live at the sweet spot between pioneering and possibility. We pride ourselves on deeply understanding our clients’ worlds, anticipating evolving needs and delivering strategies that predict, innovate and resonate. We blend keen foresight with practical execution and provide data-informed counsel, always. We are not “yes people” – we find opportunity in the tough conversations, bringing clarity and partnership to complex scenarios.
Camaraderie
Pursue Collective Impact
When we connect, sparks fly. We actively cultivate a collaborative and supportive environment, recognizing that our collective power and diverse perspectives are our greatest strengths. We don’t just build upon each other’s ideas; we build each other up. We mentor and champion one another – holding ourselves perpetually accountable to our colleagues, clients and communities. Driven by shared goals, we relentlessly pursue impact as one unified team.
Inclusion: The Heartbeat of Our Impact
As engagement experts dedicated to advancing well-being for everyone, our commitment to inclusion isn't just fundamental – it's foundational. It shapes who we are, what we do and how we inspire success across our teams, clients and the communities we serve.
We believe truly impactful organizations are built on both structural equity and individual empowerment. As an agency laser-focused on impact, we intentionally build teams that mirror the different backgrounds, cultures, ethnicities, identities and perspectives that fuel our world. Why? Because diverse voices aren't just valuable; they're indispensable for crafting authentic narratives, designing empathetic campaigns and empowering our clients to be true catalysts of change.
We're committed to building clear pathways for professional and personal success, nurturing a community of belonging and letting our people guide us along the way. We aspire to be thoughtful and responsive in our words and actions. As needs change, so do we.