The communications landscape is constantly evolving, and GCI Canada needs to evolve along with it. Our creative team was sent on a mission: renewing and rejuvenating the brand. Our senior art director, Christine Cater says, “It’s not often you get to shape the identity of your own company.”
There is a common theme that emerges in research about millennials at work: their desire to feel passion in the work they do. My passions and my job have intersected many times—more often than not in fact—which is probably why, to this day, I love what I do.
As a 30-something single guy I can’t help but see the similarities between building awareness on digital and the dating scene. So let’s explain digital marketing with a simple analogy: how to create meaningful brand love and engagement as explained by the dating game.
I was a big Trekkie growing up (Picard is better than Kirk, any other opinion is preposterous). The Star Trek canon featured a mirror universe, a twisted version of the primary universe where our heroes’ evil twins resided, and evil Spock sported a beard. As a content marketer, I’ve been staring evil me right in his fetching beard these past months–”evil me” being the snake oil merchants of #FakeNews.