Three ways Content Marketing can fight its evil twin, Fake News

I was a big Trekkie growing up (Picard is better than Kirk, any other opinion is preposterous). The Star Trek canon featured a mirror universe, a twisted version of the primary universe where our heroes’ evil twins resided, and evil Spock sported a beard. As a content marketer, I’ve been staring evil me right in his fetching beard these past months–”evil me” being the snake oil merchants of #FakeNews.

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How to build a dream team

One of the key attributes I look for in new staff is what drives me personally: curiosity. It’s a trait that you can rely on. I often joke with my team that your optimum job ratio is 80% fun/good and 20% not fun/bad. I think that’s what we all want. Meaningful work that pays you well. Throw in a chance to learn and you’re set. But the million-dollar question is: how do we stay in equilibrium?

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