In 2018 Kristy Derkson joined GCI Canada to lead the agency’s Toronto office. Kristy brings more than 20 years of leadership in public relations to the role, from a wide breadth of client work in healthcare communications, marketing communications, and corporate communications. Kristy has been part of the WPP family of companies for more than 15 years, where she has seen and done it all—from launching innovative products and programs, to leading integrated campaigns, to lending her expertise as organizations build their brands and reputations.
Kristy is a master at solving problems; it is what gets her up in the morning. Her passion for new ideas and approaches, coupled with her demonstrated success in leading integrated teams, means her campaigns are always on the cutting-edge. From launching innovative products and programs, to lending her expertise as organizations build their brands and reputations, Kristy has seen and done it all.
At GCI Canada we define ourselves as idea architects. “GCI offers the smartest strategy, execution excellence and client service,” says Derkson. “We’ve all seen great ideas built on bad foundations. An idea always seems great in the mind of its inventor— it is only in execution when a great idea becomes a grand reality. And if it is not built correctly in the real world, even the best idea will collapse into dust.”
GCI Canada is part of the GCI Group and BCW Group of companies, one of the world’s leading communications families. The agency has deep expertise in consumer, healthcare, corporate communications and digital. GCI Canada serves as a broad base combining the creativity and agility of a specialty boutique with the depth and breadth of a dynamic multinational agency.