The communications landscape is constantly evolving, and GCI Canada needs to evolve along with it. Our creative team was sent on a mission: renewing and rejuvenating the brand. Our senior art director, Christine Cater says, “It’s not often you get to shape the identity of your own company.”
Building ideas, like constructing a building, requires building material. At GCI Canada, these building materials are our core offerings. Our expertise in these disciplines leads to energetic creativity, allowing us to tackle every challenge with new ideas–a bespoke, strategically sound solution every time.
Here at GCI Canada, we’re overflowing with ideas. In fact, we’ve got too many ideas and not enough idea architects! So, we’re growing. We’ve brought on two new, enormously talented young idea architects and we’re excited to welcome them.
In this constantly-changing communications landscape, agencies need to evolve. In that spirit GCI Canada is reshaping and realigning its focus on the currency of our industry: best-in-class ideas. We’re introducing clients to a new site, new look, and new ideas.
An idea always seems great in the mind of its inventor—it is only in execution when a great idea becomes a grand reality.
To call Kristy Derkson’s career “multidisciplinary” doesn’t quite fit the bill. A casual observer might read the word “multidisciplinary” and think of breadth, rather than depth, of experience. Really, Kristy brings decades of multidisciplinary experience: breadth and depth, whether in healthcare communications, corporate communications, consumer marketing, and much more.
GCI Canada’s President Joe Peters likes to say, “you’re an entrepreneur or you’re not an entrepreneur,” and it’s as simple as that. They call it entrepreneurial spirit for a reason—it’s an instinct to innovate, a love of leading, that you feel in your bones or you never feel at all.