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The power of idea architecture

Our Blog

New look, new ideas: The story behind our fresh visual identity

Categories Our blogDesign, GCI Canada, Idea architects, Ideas

The communications landscape is constantly evolving, and GCI Canada needs to evolve along with it. Our creative team was sent on a mission: renewing and rejuvenating the brand. Our senior art director, Christine Cater says, “It’s not often you get to shape the identity of your own company.”

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Canada, meet your new GCI

Categories Our blogDesign, GCI Canada, Idea architects, Latest news

In this constantly-changing communications landscape, agencies need to evolve. In that spirit GCI Canada is reshaping and realigning its focus on the currency of our industry: best-in-class ideas. We’re introducing clients to a new site, new look, and new ideas.

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